Reading this article by Humane Pursuits, and recent conversations with my self-employed motion designer husband have emboldened me to call myself and others to action: As Catholics, I firmly believe that we have to step up our game in the realm of beauty.
I know that I personally overvalue efficiency – why would I spend more on something when I can get something that works just as well for less? Because beauty will save the world. My husband works in beauty, in creating. My dependence on the success of his business has opened my eyes to the negative effects of my own short-term, function-oriented vision. If someone is willing to do a job he is trying to get for half the price and half the quality, many clients go with the cheaper. And who suffers, besides my family obviously? I would argue: everyone. Their company suffers, because even if they can’t really tell the difference between the two styles of product, the audience will notice that one has the it factor, and the other doesn’t. And the world suffers. It tells artists to stop making beautiful work because it is not wanted. No one shares crappy commercials on Facebook. But some of the most watched videos on YouTube are commercials that touch our hearts, inspire something within us, call us to something greater. Obviously, we need to be practical and prudent, but I would argue that beauty is a factor as important in our decision-making as function and cost. Otherwise, we begin to use and abuse things without orienting them to God, and we are tempted to begin to use people as well.